Traning, Sales and Marketing Manager 

The training, sales and marketing manager will join Suzy Lamplugh Trust at a key point in its development. Reporting to the head of business development, the successful candidate will lead a small but ambitious team to grow income from training and consultancy in personal safety and stalking to employers, police forces and public sector bodies.

The primary purpose of this role is to generate vital income for a campaigning charity working to make people be safer and feel safer. This will be achieved through: 

  • Sales and customer relationship management: ensuring that sales of Suzy Lamplugh Trust products, including training courses, consultancy, web-based services and resources, reach income and expenditure targets and that all Suzy Lamplugh Trust’s customers receive an excellent service
  • Marketing: developing and implementing an integrated marketing strategy for Suzy Lamplugh Trust products
  • Product quality and development: ensuring the continuous improvement of Suzy Lamplugh Trust’s consultancy and training offer

Job description

Sales and customer relationship management

  • Lead a small team of sales staff to generate income from training and consultancy in personal safety and stalking awareness and any other commercial products including web-based services
  • Ensure the effective use of the Salesforce database to monitor development of customer relationships and plan, track and forecast sales income
  • Liaise with senior leaders on the progress of sales against budget and contribute to the setting of annual sales targets
  • Provide in-depth analysis of sales, sales leads and income and expenditure forecasts, including for the purposes of reconciliation, liaising regularly with senior managers and finance colleagues
  • Ensure that customers are provided with an excellent service, taking responsibility for assigning relationship managers and ensuring that key clients are provided with opportunities to grow and develop their relationship with the organisation
  • Work collegiately with the fundraising manager, identifying and supporting the pursuit of opportunities for corporate sponsorship


  • Develop and ensure the effective execution of Suzy Lamplugh Trust’s marketing strategy, drawing on internal and external expertise  
  • Maintain and grow a robust understanding of Suzy Lamplugh Trust’s marketplace
  • Manage the organisation’s marketing budget
  • Personally represent Suzy Lamplugh Trust at marketing events including trade shows, networking events and conferences, presenting and speaking publicly about the Trust’s training and consultancy offer as required
  • Identify and pursue opportunities for promotion of training and consultancy, tracking progress and impact of the marketing plan
  • Maintain oversight of all commercial aspects of Suzy Lamplugh Trust’s website, taking lead responsibility for ensuring that information on training and consultancy is relevant and up-to-date

Product quality and development

  • Maintain and support a pool of high-quality training consultants, ensuring that the quality and consistency of the training and consultancy offer is maintained through regular quality assurance assessments
  • Review as required the recruitment criteria for new training consultants and take responsibility for ensuring that any new or existing training consultants are compliant with any insurance or contractual requirements
  • Work closely with the Suzy Lamplugh Trust policy team to ensure that the messages communicated in training and consultancy assignments are consistent with organisational policy and take responsibility for ensuring that any new or existing training consultants are fully briefed on this
  • Manage the deployment of trainers to assignments and ensure that customer feedback is monitored and evaluated following each assignment

Person specification (‘s’ indicates shortlisting criteria)



  • Planning and delivering marketing activities to promote business-to-business services (s)
  • Managing a client ‘pipeline’, including analysing sales leads, tracking relationships with key customers and using a customer relationship database (s)
  • Producing financial data and identifying and resolving discrepancies (s)
  • Cross-functional working: experience of coordinating the work of multiple teams, organisations or departments to achieve a common goal (s) 
  • Experience of the voluntary sector, in either an employed or a voluntary capacity  
  • Commissioning work from external suppliers  
  • Working in a training or consultancy environment  
  • Use of Microsoft packages and databases  
  • Supervising the work of junior staff 


  • Working with volunteers  

Skills and abilities


  • Ability to manage, nurture and support a staff team (s)  
  • Proven ability to hit sales targets (s)
  • Strong communication skills, both written and verbal, including proven ability to craft convincing commercial consultancy proposals using accurate written English (s)
  • Numeracy: ability to produce, manipulate and analyse large amounts of financial data (s)  
  • Commercial acumen and an understanding of profit and loss  
  • Understanding and experience of marketing and selling paid-for goods and services  
  • Open, friendly manner, especially on the telephone  
  • Understanding of risk and ability to highlight areas of risk and devise and implement mitigating action  
  • Ability to organise own workload, set own priorities and adopt a problem-solving approach to the work in order to meet deadlines  


  • Knowledge of personal safety  
  • Understanding of workplace learning  

Personal attributes

  • Analytical and thorough: we need the postholder to be able to identify trends in our market, plan and execute ways of responding to those trends and analyse the effectiveness of our approach and make adjustments as necessary (s)
  • Attention to detail: whether producing proposals for new business or forecasting future income, the training and marketing manager will need to demonstrate a high level of accuracy when working with both language and numbers (s)
  • Committed to the aims and values of Suzy Lamplugh Trust: we expect all staff to uphold and reflect the ethos of the Trust in all their work
  • Hardworking: as a small charity, our success depends on the hard work of all our people
  • Approachable: an open, friendly approach is critical to the team spirit of our small staff  
  • Tactful and diplomatic: the post holder will need to be able to negotiate with internal and external stakeholders and customers alike
  • Committed to equality and diversity

To apply for this role, please send us your CV with a covering letter of no more than two sides of A4 outlining how you meet each of the shortlisting criteria (marked (s) above). CVs submitted without a letter covering each of the shortlisting criteria will not be considered. Candidates are also invited to complete and submit our optional diversity monitoring form.