Arad took up the post of Head of Business Development at Suzy Lamplugh Trust in August 2018. A consultative business development specialist, experienced in concerted solution-driven sales, his career spans 14 years of working across private, public and third-sector organisations, from SMEs to multi-layered businesses and institutions, specialising in national and international sales in B2B and B2C settings. Arad’s expertise revolves around stimulating and achieving growth in business engagement activities, new business development and effective account management through research-informed market-positioning, leading to formation of sustainable partnerships, greater income generation and revenue diversification.